Straumann

As guests approach the Straumann Group experience – they are welcomed by the open, airy entranceway and are greeted by a bold expression of the brand and museum-grade esthetics. An archway with LED lights + chandelier is both futuristic and inviting, instantly capturing attention. Often a challenging combination to achieve in such a transit space.
Two large format towers that showcase Straumann + Neodent'sindividual brands, welcome guests. These towers reinforce brand and product credibility ... and they are scalable in nature. The endless options range from large format, cost-effective, static graphics to LED arrays that could be floor to ceiling for a digital appeal to streamlined LED arrays in the middle section (as shown) to backlit illuminated fabric. The vibrant LED display, strategically placed at the entrance, sets the tone for the immersive experience.
As they step through the archway, attendees are immersed in a 40x40 space thoughtfully divided into three primary content zones. Each area represents a different solution: Straumann, Neodent, and Digital Solutions. In addition, we have another scalable engagement opportunity on the back side of the large towers. Ranging from a space for in-booth demos to conversation starters to a museum-style self-guided product presentation. The digital zone ties the two implant brands together and solidifies Straumann Digital as a leader in digital dentistry.
The Thunder Modular System, with its versatile structure and fabric wrap, is the modular structure that unifies the entire exhibit and allows it to scale to the needed size.
The overall design reflects a modern aesthetic, evoking a sense of innovation.