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Luxottica Retail
Project type
Retail
Date
03.2024
Location
New York, NY
In this design process, I have developed three distinct approaches that prioritize various aspects to enhance the overall customer experience.
The first approach, focused on /FUNCTIONALITY, emphasizes the core features and practicality of our design.
The second approach, centered on /INTERACTIVITY, aims to engage users by creating intuitive and responsive interfaces that encourage exploration and interaction with the brand.
Lastly, our third approach, centered on /IMMERSION, is designed to fully immerse users in the experience, utilizing elements such as audiovisual effects and storytelling techniques to create a captivating and memorable experience.
Despite their differences, elements from each approach are modular and can be easily incorporated into the others, allowing for a flexible and dynamic design process that can be tailored to meet the specific needs and preferences of your users and locations.
